OpusClip Playbook
Turn one long video into a week of ranked shorts — then stop publishing the ones nobody should see.
OpusClip Precio comprobado
Turn long videos into viral shorts
Primera configuración
Connect your source
Link YouTube (best for automatic pulls) or upload files. Feed it 3–4 finished episodes first so the ranking has a real sample to work on.
Unlisted YouTube uploads work if you are not ready for the episode to be public.
Set your brand profile
Colors, logo watermark, and caption style. Clips that look like the brand convert; clips that look like a template get scrolled past.
Keep the watermark small and in the top corner — not over the speaker.
Decide your length targets
TikTok: 30–45s. Shorts/Reels: 30–60s. Set the clip length range instead of letting it vary wildly — consistency trains your audience.
El flujo semanal
Pull the week’s content
Every time a long video ships, send it through OpusClip. It returns clips scored by predicted performance (0–100).
Review the top five, not the top one
Open the highest-scoring clips and watch them fully. Check: does it start mid-thought? Does it end cleanly? Does the caption track the words? Fix cuts in the built editor.
Add the human layer
Swap a weak hook for the punchiest 3 seconds you have, add B-roll to static moments, and write the title yourself — the AI title is a starting point, not a finish.
Export per platform, publish same day
Export 9:16 for each platform with the hook-first title. Fresh clips outperform re-uploaded ones; aim for the 24-hour window.
Jugadas de pro
Batch-rank across episodes
Run a full month of episodes and rank all clips together. The pattern is useful: the same three moments always win in your niche. That is your content map.
A/B the hook, keep the body
Take one clip and make three versions with different first 3 seconds. Publish them on different days. The hook is 80% of the short’s performance.
Funnel back to long-form
Pin a comment with the full episode link on every clip. Shorts are the discovery layer; the long video is where the relationship happens.
Errores que matan la calidad
- Publishing the highest-scored clip without watching it — the score predicts engagement, not correctness, and it happily scores a clip that ends mid-sentence.
- Ignoring awkward cuts at topic changes. One hard jump in the first 5 seconds kills the watch.
- Treating the AI captions as final. They miss jargon and names constantly.
- Expecting shorts to replace long-form. They are the top of the funnel, not the funnel.
Preguntas frecuentes
Does OpusClip replace an editor?+
No. It finds the moments and does the rough cut. The final 20% — hook, B-roll, title, caption fixes — is still yours, and it is where the quality gap shows.
What does the free tier give you?+
A limited monthly clip allowance with a watermark. It is enough to validate the workflow before paying; not enough for a channel.
What clip length actually works?+
30–45 seconds for TikTok, 30–60 for Shorts and Reels. Longer is fine only if every second earns the next — test one longer clip per month, not as the default.